Mailchimp - email marketing and automation made easy

Mailchimp is an email marketing and marketing automation platform that bundles the creation, sending and evaluation of campaigns in one interface. With a drag-and-drop editor, reusable templates and simple branding options, Mailchimp allows you to create consistent newsletters and messages. Contact management with audiences, tags, groups and behavior-based segments supports a targeted approach; automations such as customer journeys react to events such as registrations, purchases or inactivity and can map welcome routes, re-engagement sequences or cart abandonment emails. Transactional emails can be integrated as an option. Analyses provide opening, click and conversion data as well as e-commerce attribution for connected stores. Mailchimp also offers forms and landing pages for lead capture as well as the option of coordinating social posts and ads. It is characterized by a combination of audience management, automation and reports as well as broad integration with common CRM, e-commerce and productivity solutions, allowing Mailchimp to be integrated into existing marketing and sales processes.